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Welcome to AJS ConnectED Conference LIVE, your education destination for the March 2021 edition of the Atlanta Jewelry Show - the SoHo Experience by AJS.
Registration is closed. However, there are seats available. Simply email cchandler@atlantajewlry show.com that you will be attending. She will confirm you are registered. 

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Friday, March 5
 

10:00am EST

Demo: Display Strategies - Focus on Bridal
Mistakes you're making in your bridal showcases and how to fix them!
Larry, one of our SoHo Pros, will take you through the customer journey giving you insight into how customers view jewelry and decide to buy.
For most jewelry retailers, their Bridal diamond cases are the most important in their store, producing the most sales dollars...and profits. Larry Johnson, author of The Complete Guide to Effective Jewelry Display, will show you the best way to create a case display that will grow your Bridal sales at little to no cost.
Bring photos of your case to this demo for display suggestions from larry that you can implement easily.

Stop by any time on Friday, Saturday, or Sunday. You can make an appointment with Larry by emailing lbjis@msn.com.

Speakers
avatar for Larry Johnson

Larry Johnson

Owner, Larry Johnson Consulting


Friday March 5, 2021 10:00am - 6:00pm EST
Ballroom Lobby - Prefunction Area

10:00am EST

Demo: Let’s Go LIVE! An In-depth Discussion and Tutorial on Livestreaming Success
Lights! Camera! Action!
You’ve heard about FB Live, IG Live, YouTube Live, Twitch and other streaming platforms. Livestreaming offers you and your business an amazing opportunity to connect with consumers, drive attention to your business, team, and products, and convert real-time digital sales. Many people have not fully utilized these opportunities because they have been confused about the technology, the approach, or the logistics. Ben Smithee and The Smithee Group are the leading voice in digital marketing and social media for the jewelry industry and will be providing a live presentation and demo station to teach you how to reach success with livestreaming. Learn about the technology, the strategy, and the ways you can drive new business with live-streaming. The Smithee Group team will be available after the presentation for demos, and throughout the show to help consult you!

Speakers
avatar for Cody Giles

Cody Giles

Director of Integrated Strategy, The Smithee Group
Considered the resident tech-nerd, Cody was born and raised in East Tennessee. Cody holds a Master of Arts degree in Brand & Media Strategy from East Tennessee State University, and in his free time, you could probably find him at the nearest Apple Store or Chipotle.  
avatar for Ben Smithee

Ben Smithee

CEO, The Smithee Group
Ben’s entrepreneurial journey began when he co-founded one of the first  Millennial-focused research and strategy firms in 2009. In 2015, Ben launched The Smithee Group, a Digital Growth Agency with a mission to empower entrepreneurs and businesses to dream bigger and achieve multi-generational... Read More →
avatar for Evelyn Stetzer

Evelyn Stetzer

Integrated Brand Strategist, The Smithee Group
Evelyn is an Integrated Brand Strategist at The Smithee Group, working with our clients daily to create strong organic and paid creative and copy as well as steer their overall branding. She's a proud graduate of The King's College in NYC with a degree in Media, Culture, and the... Read More →


Friday March 5, 2021 10:00am - 6:00pm EST
Ballroom Pre-function Area

10:30am EST

Empower Your Sales Team to Sell Virtually
The current retail environment requires a shift in the way we engage with and sell to customers. We no longer have the benefit of meeting face-to-face to develop relationships and trust. This requires a significant shift in using traditional selling skills to create an engaging and connected buyer experience.
This session will give you information on the physical setup of your virtual selling environment. Lights! Camera! Action! Convert your physical sales experience into virtual ones. Find out how to add a calendar for Zoom appointments to your website.
The equipment will be set up in the pre-function area of the conference. Give it a try!

Speakers
avatar for Ben Smithee

Ben Smithee

CEO, The Smithee Group
Ben’s entrepreneurial journey began when he co-founded one of the first  Millennial-focused research and strategy firms in 2009. In 2015, Ben launched The Smithee Group, a Digital Growth Agency with a mission to empower entrepreneurs and businesses to dream bigger and achieve multi-generational... Read More →


Friday March 5, 2021 10:30am - 11:30am EST
Cobb Galleria Ballroom A

11:30am EST

Lunch Service for Lunch and Learn - Chick-fil-A Boxed Lunch
Registration is Required 
Everyone loves the Chick-fil-A chicken sandwich meal! Lunch includes a Chick-fil-A sandwich, potato chips, and a chocolate chunk cookie. Beverages and bottled water will be provided. Grab your lunch. Take your seat, and be inspired by the following session.

Friday March 5, 2021 11:30am - 12:30pm EST
Cobb Galleria Ballroom A

12:00pm EST

LUNCH & LEARN: Coaching Sales Professionals in The New Consumer Reality -Waiting List

The Session is Full 
Registration Required


By mid-2019, smart retailers were already buzzing about the need to move past Millennial consumer shifts and start tracking with the needs and interests of the GenZ crowd. How quaint all of that seems today...
Who could have predicted that by the end of 2020, the entire retail landscape would have experienced a seismic disruption, and luxury retailers would be dealing with an entire generation's worth of evolution in consumer behavior happening within a 6-month period?
For many retailers, the biggest challenge right now is making it all work with a team of sales professionals who are still waiting for everything to bounce back to 'normal.' At the same time, the line between brick & mortar retail & online shopping continues to fade into oblivion. Consumer engagement has become as much a matter of entertainment as it is information & service providing.
Make no mistake... success in the luxury retail space now and in the future will require a team of professionals who understand evolving customer needs and who are firmly committed to springing forward with approaches and processes that suit the consumer's needs today. The most successful sales professionals are those who have learned to become live stream personalities & video stars! Are you ready to coach and lead your team into this promising future?
Now is the time to learn new approaches to the old selling process and to discover effective ways to get your team on board.



Speakers
avatar for Kate Peterson

Kate Peterson

President, Performance Concepts
Kate Peterson is the President of and CEO Performance Concepts, Inc., a company dedicated to providing innovative and effective consultation in the areas of organizational design and development, communication, retail operations, human resource management, sales and consumer behavior... Read More →


Friday March 5, 2021 12:00pm - 1:00pm EST
Cobb Galleria Ballroom A

1:15pm EST

Panel Session: Laboratory Grown Diamond
Do you have questions about laboratory-grown diamond sales? This panel of jewelry retailers that are carrying laboratory-grown diamonds in their stores will discuss the successes and challenges in offering this product to their customers. Kate Peterson will guide the conversation and submit your questions to the group.
Register for this session to receive a FREE copy of THE MVEye's 2020 Lab-Grown Diamond Consumer & Trade Report. ($125) Thank you INSTORE and IGDA for sponsoring the MVE report.
Submit your questions to cchandler@atlantajewelryshow.com.

Retail panel to be announced.

Speakers
avatar for Mark Loren

Mark Loren

Founder and Owner, Mark Loren Designs
Mark Loren has devoted a lifetime to the craft of jewelry-making. Today, he works out of his Fort Myers, Florida studio, where you can shop his gallery of outstanding work. However, Mark was born and raised in Chicago, and that’s where he began his career. He attended Gem City College... Read More →
avatar for Kate Peterson

Kate Peterson

President, Performance Concepts
Kate Peterson is the President of and CEO Performance Concepts, Inc., a company dedicated to providing innovative and effective consultation in the areas of organizational design and development, communication, retail operations, human resource management, sales and consumer behavior... Read More →
avatar for Terry Chandler

Terry Chandler

President and CEO, Diamond Council of America
Terry’s forty-year retail jewelry career began as a trainee for what was then a small family-owned chain of four jewelry stores Michelson Jewelers. He was a store manager, supervisor, Senior Vice President, and partner, in the chain that grew to twelve stores.Terry has been involved... Read More →


Friday March 5, 2021 1:15pm - 2:15pm EST
Cobb Galleria Ballroom A

2:30pm EST

YES POINT Sales Training - Revolutionize the Way YOU Sell!
It has been decades – at least – since anyone introduced a truly revolutionary new way to sell. But now there is a new selling "technology" that's virtually GUARANTEED to increase closing rates and the size of your average transaction. And it works better for jewelers than for any other kind of business! Salespeople of any age, style, or experience level can easily put this new system into play and watch their sales soar. Presented by Licensed, Certified Principle-Centered Marketing™ Coach, Paul Furse, and Jim Ackerman, Marketing Coach to the Jewelry Industry, this is a must-see session for store ownership, sales management and salespeople alike.

Speakers
avatar for Jim Ackerman

Jim Ackerman

President, Ascend Marketing, Inc.
Jim Ackerman helps independent jewelers dramatically increase sales and profits through smarter, results-driven, "genetically engineered" marketing systems. His clients regularly experience double-digit response rates using his surprising advertising techniques, and it is not common... Read More →
avatar for Paul Furse

Paul Furse

Marketing and Sales Coach, Ascend Marketing
Paul Furse of Draper, UTAH, is Ascend’s hottest Coach right now. His clients are “kickin it” and seeing remarkable things happen in their businesses. Paul’s depth of experience, keen analytical intellect and instinctive marketing savvy can help your business go KaBoom! In... Read More →


Friday March 5, 2021 2:30pm - 3:30pm EST
Cobb Galleria Ballroom A

3:45pm EST

Top Jewelry Trends for 2021
RJO favorite, George Prout,  will review Key Product Trends for 2021 and explore Strategic Marketing and Merchandising considerations in a rapidly changing environment. He will review how Travel Spending's reduction affected the Jewelry Retailing Vertical over the past twelve months and the impact of the incipient normalization in Travel Options for affluent consumers on overall jewelry sales. You will leave the Seminar with key insights and the starting elements of a Tactical Battle Plan for the year's balance.

Speakers
avatar for George Prout

George Prout

VP of Sales and Marketing, Gems One
For the past thirty years, George has served as Senior Manager at some of the largest Jewelry Suppliers in America. His affiliations with Town & Country, GDM, and Ashi during the 80’s, 90’s, and the first decade of this century came during periods where each respective company... Read More →


Friday March 5, 2021 3:45pm - 4:45pm EST
Cobb Galleria Ballroom A

5:00pm EST

Panel Session: Website Review - Your Gateway to E-commerce and Customer Engagement
In the tradition of RJO, the Atlanta Jewelry Show presents this Buzz Session. Kate Peterson will lead this panel of website and e-commerce technology and strategy experts to discuss jewelry retail best practices. There will be no shortage of ideas and resources from this savvy group! Bring your questions on e-commerce, website photography, chatbots, and website customer engagement.

Submit panel questions to cchandler@atlantajewelryshow.com.

Speakers
avatar for Larry Chasin

Larry Chasin

Chief Business Development Officer, Think Space
Larry Chasin is the Chief Biz Dev Officer at Thinkspace and is responsible for the continued development of its business endeavors using website technology to help retailers and their authorized suppliers do more business with each other. Starting in 1996, Larry worked as a sales... Read More →
avatar for Kate Peterson

Kate Peterson

President, Performance Concepts
Kate Peterson is the President of and CEO Performance Concepts, Inc., a company dedicated to providing innovative and effective consultation in the areas of organizational design and development, communication, retail operations, human resource management, sales and consumer behavior... Read More →
avatar for Ben Smithee

Ben Smithee

CEO, The Smithee Group
Ben’s entrepreneurial journey began when he co-founded one of the first  Millennial-focused research and strategy firms in 2009. In 2015, Ben launched The Smithee Group, a Digital Growth Agency with a mission to empower entrepreneurs and businesses to dream bigger and achieve multi-generational... Read More →
avatar for Bryan Cockerham

Bryan Cockerham

CTO & Partner, Punchmark
With over 9 years of experience working in NYC as Lead Developer and General Manager of a tech startup, Bryan's history includes building the technology behind a website that received up to 12 million unique hits per month, and software that was installed by over 17 million people... Read More →
avatar for Denise Purtzer

Denise Purtzer

VP of Partnerships and Alliances, ClearSale
Denise loves to connect the right people to make things happen.  As VP of Partnerships and Alliances, Denise oversees the partner network at ClearSale, a global fraud prevention system.  Denise’s 20 years of experience in ecommerce has taken her around the globe, speaking and... Read More →


Friday March 5, 2021 5:00pm - 6:00pm EST
Cobb Galleria Ballroom A
 
Saturday, March 6
 

10:00am EST

Demo: Display Strategies - Focus on Bridal
Mistakes you're making in your bridal showcases and how to fix them!
Larry, one of our SoHo Pros, will take you through the customer journey giving you insight into how customers view jewelry and decide to buy.
For most jewelry retailers, their Bridal diamond cases are the most important in their store, producing the most sales dollars...and profits. Larry Johnson, author of The Complete Guide to Effective Jewelry Display, will show you the best way to create a case display that will grow your Bridal sales at little to no cost.
Bring photos of your case to this demo for display suggestions from larry that you can implement easily.

Stop by any time on Friday, Saturday, or Sunday. You can make an appointment with Larry by emailing lbjis@msn.com.

Speakers
avatar for Larry Johnson

Larry Johnson

Owner, Larry Johnson Consulting


Saturday March 6, 2021 10:00am - 5:00pm EST

10:00am EST

Demo: Let’s Go LIVE! An In-depth Discussion and Tutorial on Livestreaming Success
Lights! Camera! Action!
You’ve heard about FB Live, IG Live, YouTube Live, Twitch and other streaming platforms. Livestreaming offers you and your business an amazing opportunity to connect with consumers, drive attention to your business, team, and products, and convert real-time digital sales. Many people have not fully utilized these opportunities because they have been confused about the technology, the approach, or the logistics. Ben Smithee and The Smithee Group are the leading voice in digital marketing and social media for the jewelry industry, and will be providing a live presentation and demo station to teach you how to reach success with livestreaming. Learn about the technology, the strategy, and the ways you can drive new business with live-streaming. The Smithee Group team will be available after the presentation for demos, and throughout the show to help consult you!
You can make an appointment as well by emailing cchandler@atlantajewelryshow.com

Speakers
avatar for Cody Giles

Cody Giles

Director of Integrated Strategy, The Smithee Group
Considered the resident tech-nerd, Cody was born and raised in East Tennessee. Cody holds a Master of Arts degree in Brand & Media Strategy from East Tennessee State University, and in his free time, you could probably find him at the nearest Apple Store or Chipotle.  
avatar for Evelyn Stetzer

Evelyn Stetzer

Integrated Brand Strategist, The Smithee Group
Evelyn is an Integrated Brand Strategist at The Smithee Group, working with our clients daily to create strong organic and paid creative and copy as well as steer their overall branding. She's a proud graduate of The King's College in NYC with a degree in Media, Culture, and the... Read More →
avatar for Ben Smithee

Ben Smithee

CEO, The Smithee Group
Ben’s entrepreneurial journey began when he co-founded one of the first  Millennial-focused research and strategy firms in 2009. In 2015, Ben launched The Smithee Group, a Digital Growth Agency with a mission to empower entrepreneurs and businesses to dream bigger and achieve multi-generational... Read More →


Saturday March 6, 2021 10:00am - 5:00pm EST
AJS Exhibt Hall
 
Sunday, March 7
 

10:00am EST

Demo: Display Strategies - Focus on Bridal
Mistakes you're making in your bridal showcases and how to fix them!
Larry, one of our SoHo Pros, will take you through the customer journey giving you insight into how customers view jewelry and decide to buy.
For most jewelry retailers, their Bridal diamond cases are the most important in their store, producing the most sales dollars...and profits. Larry Johnson, author of The Complete Guide to Effective Jewelry Display, will show you the best way to create a case display that will grow your Bridal sales at little to no cost.
Bring photos of your case to this demo for display suggestions from larry that you can implement easily.

Stop by any time on Friday, Saturday, or Sunday. You can make an appointment with Larry by emailing lbjis@msn.com.

Sunday March 7, 2021 10:00am - 5:00pm EST

10:00am EST

Demo: Let’s Go LIVE! An In-depth Discussion and Tutorial on Livestreaming Success
Lights! Camera! Action!
You’ve heard about FB Live, IG Live, YouTube Live, Twitch and other streaming platforms. Livestreaming offers you and your business an amazing opportunity to connect with consumers, drive attention to your business, team, and products, and convert real-time digital sales. Many people have not fully utilized these opportunities because they have been confused about the technology, the approach, or the logistics. Ben Smithee and The Smithee Group are the leading voice in digital marketing and social media for the jewelry industry and will be providing a live presentation and demo station to teach you how to reach success with live streaming. Learn about the technology, the strategy, and the ways you can drive new business with live-streaming. The Smithee Group team will be available after the presentation for demos, and throughout the show to help consult you!
You can make an appointment as well by emailing cchandler@atlantajewelryshow.com

Speakers
avatar for Cody Giles

Cody Giles

Director of Integrated Strategy, The Smithee Group
Considered the resident tech-nerd, Cody was born and raised in East Tennessee. Cody holds a Master of Arts degree in Brand & Media Strategy from East Tennessee State University, and in his free time, you could probably find him at the nearest Apple Store or Chipotle.  
avatar for Evelyn Stetzer

Evelyn Stetzer

Integrated Brand Strategist, The Smithee Group
Evelyn is an Integrated Brand Strategist at The Smithee Group, working with our clients daily to create strong organic and paid creative and copy as well as steer their overall branding. She's a proud graduate of The King's College in NYC with a degree in Media, Culture, and the... Read More →
avatar for Ben Smithee

Ben Smithee

CEO, The Smithee Group
Ben’s entrepreneurial journey began when he co-founded one of the first  Millennial-focused research and strategy firms in 2009. In 2015, Ben launched The Smithee Group, a Digital Growth Agency with a mission to empower entrepreneurs and businesses to dream bigger and achieve multi-generational... Read More →


Sunday March 7, 2021 10:00am - 5:00pm EST
AJS Exhibt Hall